Broadcast / Digital

How Well Do You Know College GameDay?
We created a campaign for ESPN College GameDay that would give college football fans a “behind the scenes” look into the GameDay experience. Spots focused on real and fabricated events that happen during the course of a typical week. The campaign has been so successful that it's still running today.

Agency: Ground Zero
Copywriter: Dan McCormack

Director: Ruben Fleischer/Caviar

Digital

Upon arriving at collegegameday.com, fans were tasked with choosing whether the spot was true or false. After making their choice, they were shown a video with the correct answer. They could also participate in interactive Q&As with the GameDay crew, watch video blogs and game highlights, post GameDay signs and vote on their favorite ones, and enter the season-long contest to see which fans could correctly answer the most spots, all of which fostered a stronger relationship between football fans and the College GameDay brand.