Broadcast / Content

In the cluttered retail space of local grocery chains, you’ve got to stick out. In my opinion, humor is the way to go.

To connect with viewers/customers, we played on the insights that people have during their stop at the grocery store; The crying kid, the “I’m eating healthier” phase, etc.

Agency: Gatesman
CCO: Karen McKinley
CD: Craig Ferrence
Copywriters: Craig Ferrence & Karen McKinley