We’re on a mission to retire Roberto Clemente’s #21 across Major League Baseball.

Roberto Clemente was a Puerto Rican right fielder who played 18 seasons for the Pittsburgh Pirates. He was a force of nature on the field, but a giving human off. Roberto was known for his amazing acts of kindness and humanitarian efforts. In fact, he died giving back when on December 31, 1972, his plane went down while en route to deliver aid to earthquake victims in Nicaragua.

This is an integrated campaign encompassing apparel, content, design, guerilla marketing, humantarian efforts, influencers, PR, social and street teams.