The protein powder category is cluttered with competition, so when our client acquired Dymatize Nutrition, they looked to us to redesign their look and feel from the ground up.

We started with a pretty involved social content strategy to better engage consumers with the brand, and get them to connect with us. To do this, we wanted to make sure our content was worth sharing and packed with product recommendations, fitness and nutrition resources, and macro-friendly recipes. So we took a look at the current social content and re-tooled it to make it more relatable. We also designed an entirely new website with original photography that aligned more with our target.

Social Posts:
”Bulking Season: Dirty vs. Clean”
”Thanksgiving”
”Red Flags”
”National Cappuccino Day”

Dymatize Website Redesign Demo

instagram.com/dymatize/
dymatize.com

Agency: Smiths Agency
CD: Craig Ferrence
CW: Alexa Ryzinski
AD: Joe Maiocco

CD: Geoff Hoskinson
Digital AD: Alyssa Dillion
Director of Digital Development: G. Jason Head
Sr. Web Developer: Steve Swackhammer