We’re on a mission to retire Roberto Clemente’s #21 across Major League Baseball.

Roberto Clemente was a Puerto Rican right fielder who played 18 seasons for the Pittsburgh Pirates. He was a force of nature on the field, but a giving human off. Roberto was known for his amazing acts of kindness and humanitarian efforts. In fact, he died giving back when on December 31, 1972, his plane went down while en route to deliver aid to earthquake victims in Nicaragua.

This is an integrated campaign encompassing apparel, content, design, guerilla marketing, humantarian efforts, influencers, PR, social and street teams.

As part of AHN's We See You campaign, we launched limited-edition merchandise collections at the AHN Pop-Up Shop, appearing at various community events in Pittsburgh and Erie. Each collection offered a range of items, from clothing to accessories, featuring unique messages and designs.

Visitors could donate what they could afford for merchandise, with all proceeds supporting programs such as emergency pediatric care and cancer treatment.

Collections included:

• AHN branded We See You merchandise, promoting our uplifting messages and brand identity.

• The Yinzer line, showcased at Yinzerpalooza, celebrating Pittsburgh culture with original designs and local references.

Content

Wouldn’t it be great if some things in life were a little easier? With PNC’s Virtual Wallet, it can be.

We were tasked with creating a series of videos for new and current PNC Bank customers. Research told us that 53% of PNC customers were unaware of the benefits associated with their Virtual Wallet account.

Order of videos: Virtual Wallet / Welcome, Calendar, Moneybar, Mobile Deposit, and Zelle.

Agency: Brunner
CD/AD: Craig Ferrence
CW: Tanya Wasyluk
Producer: Emily DeShantz

Everyone knew a Kyle in college. The guy who’d order pizza with zero dollars to his name, then hit you with a casual, “I got you next time.” The same guy who somehow missed rent—again—and acted like it was a surprise to both of you.

That lovable mess? He became the face of our Student Banking campaign that knew its audience a little too well. The result? A 30% spike in student checking accounts and a nod as an Effie Awards finalist.

Broadcast / Stunt

2016 Flu Campaign

Agency: MARC USA
Copywriter: Lauren Black

Director: Craig Brownrigg/Hungry Man

Content

It's that time of year again. The time of year when little girls prey on the weaknesses of full-grown adults. But let’s face it, some girls just aren’t cut out for the cookie biz.

Here’s a short I wrote a few years back, and FINALLY had an opportunity to produce it.

This couldn’t have been possible without the fine folks at Bridge Street Films, LLC, KYLE nyc and Big Science Music. Thank you.

Director: Christopher Yurkow
Producer: John Ficalora

Production Company: Bridge Street Films
Edit: KYLE nyc
Sound/Mix: Ray Sneed
Big Science Music

It’s time you had a heart-to-heart with yourself.

Almost half of all women have some form of heart disease. Many don’t even realize it because they don’t know the warning signs. So how do we get women to listen to their hearts?

We took advantage of Women’s Heart Month in February 2023 and put our own spin on an iconic Valentine’s Day candy: conversation hearts. We created boxes of custom conversation hearts, urging women to pay attention to their heart and learn about their heart disease risk with phrases like “KNOW UR RISKS,” “#1 KILLER,” and “NOT TOO LATE” to name a few. Then we put them in displays at OB-GYN office waiting room for patients to take and enjoy.

Miller Lite :: Scooter
Agency: FCB Chicago
Copywriter: Jeff Oswald
Director: Peter Farrelly

KFC :: Hide And Seek
Agency: FCB Chicago
Copywriter: Jeff Oswald
Director: David O. Russell

Payless Shoes :: Elevator
Agency: Martin Williams
Copywriter: Jon Graham
Director: Pam Thomas

DiGiorno Pizza :: It's Like
Agency: FCB Chicago
Copywriter: Jeff Oswald

Rite Aid :: Sick Husband
Agency: MARC USA
Copywriter: Eric Proulx/Greg Edwards

Print

We were tasked with showcasing The Andy Warhol Museum and three very different exhibits, Genesis Breyer P-Orridge, Caldwell Linker and Nick Bubash. We wanted to mesh that uncomfortable feeling you get when you see some of these pieces with iconic images of summer. What you get is, "Must be Summer at The Warhol".

For this project, we created a series of posters and a set of vintage postcards that were handed out around town, and in the museum leading up to the exhibit.

Agency: MARC USA
Copywriters: Alyssa Davis & Greg Edwards
Photography: Russ Quackenbush

ESPN SHORTS

ESPN partnered with Domino’s Pizza for this latest installment of ESPN Shorts. The shorts follow a day-in-the-life of Professional Sports Party Planner, Stanley Palochak. The series of four, 90-second shorts aired during SportsCenter broadcasts over the course of 8 weeks.

Agency: Ground Zero
Copywriter: Dan McCormack

ESPN COLLEGE GAME DAY

How Well Do You Know College GameDay?
We created a campaign for ESPN College GameDay that would give college football fans a “behind the scenes” look into the GameDay experience. Spots focused on real and fabricated events that happen during the course of a typical week. The campaign has been so successful that it's still running today.

Agency: Ground Zero
Copywriter: Dan McCormack

Director: Ruben Fleischer/Caviar

Broadcast / Content

In the cluttered retail space of local grocery chains, you’ve got to stick out. In my opinion, humor is the way to go.

To connect with viewers/customers, we played on the insights that people have during their stop at the grocery store; The crying kid, the “I’m eating healthier” phase, etc.

Agency: Gatesman
CCO: Karen McKinley
CD: Craig Ferrence
Copywriters: Craig Ferrence & Karen McKinley

Every other month or so, I look at the work in my portfolio and say, “how can I freshen things up a bit?” I’ll take an honest and objective look at my work and attack accordingly. This time it was graphic illustration.

This series features the shoes that are in my current wardrobe. Maybe you care. You probably don’t. But it’s all for the sake of design!

Agency: OLSON
Copywriters: Noah Will & Jim McLarty

Let's face it, not everyone is cut out to live a life of crime. You either have it, or you don’t. Maybe it’s because you grew up in a living household. Or, maybe it’s because you were really good at math. Who knows?

This is a series of "Incredibly Nice Ransom Notes" I created to help tell the story of those that have tried and failed.

What if we took mundane household items and applied "The Van Halen Effect" to them?

Using a complex algorithm, I set out to conduct a social experiment in which anything can be made irresistible when applied with this effect. The results speak for themselves.

"Sweet Gherkins" (#1 in a series)

"Cheese Grater" (#2 in a series)

"Plunger" (#3 in a series)