We’re on a mission to retire Roberto Clemente’s #21 across Major League Baseball.
Roberto Clemente was a Puerto Rican right fielder who played 18 seasons for the Pittsburgh Pirates. He was a force of nature on the field, but a giving human off. Roberto was known for his amazing acts of kindness and humanitarian efforts. In fact, he died giving back when on December 31, 1972, his plane went down while en route to deliver aid to earthquake victims in Nicaragua.
This is an integrated campaign encompassing apparel, content, design, guerilla marketing, humantarian efforts, influencers, PR, social and street teams.
As part of AHN's We See You campaign, we launched limited-edition merchandise collections at the AHN Pop-Up Shop, appearing at various community events in Pittsburgh and Erie. Each collection offered a range of items, from clothing to accessories, featuring unique messages and designs.
Visitors could donate what they could afford for merchandise, with all proceeds supporting programs such as emergency pediatric care and cancer treatment.
Collections included:
• AHN branded We See You merchandise, promoting our uplifting messages and brand identity.
• The Yinzer line, showcased at Yinzerpalooza, celebrating Pittsburgh culture with original designs and local references.
Content
Wouldn’t it be great if some things in life were a little easier? With PNC’s Virtual Wallet, it can be.
We were tasked with creating a series of videos for new and current PNC Bank customers. Research told us that 53% of PNC customers were unaware of the benefits associated with their Virtual Wallet account.
Order of videos: Virtual Wallet / Welcome, Calendar, Moneybar, Mobile Deposit, and Zelle.
Agency: Brunner
CD/AD: Craig Ferrence
CW: Tanya Wasyluk
Producer: Emily DeShantz
It’s time you had a heart-to-heart with yourself.
Almost half of all women have some form of heart disease. Many don’t even realize it because they don’t know the warning signs. So how do we get women to listen to their hearts?
We took advantage of Women’s Heart Month in February 2023 and put our own spin on an iconic Valentine’s Day candy: conversation hearts. We created boxes of custom conversation hearts, urging women to pay attention to their heart and learn about their heart disease risk with phrases like “KNOW UR RISKS,” “#1 KILLER,” and “NOT TOO LATE” to name a few. Then we put them in displays at OB-GYN office waiting room for patients to take and enjoy.
Broadcast / Stunt
2016 Flu Campaign
Agency: MARC USA
Copywriter: Lauren Black
Director: Craig Brownrigg/Hungry Man
Content
It's that time of year again. The time of year when little girls prey on the weaknesses of full-grown adults. But let’s face it, some girls just aren’t cut out for the cookie biz.
Here’s a short I wrote a few years back, and FINALLY had an opportunity to produce it.
This couldn’t have been possible without the fine folks at Bridge Street Films, LLC, KYLE nyc and Big Science Music. Thank you.
Director: Christopher Yurkow
Producer: John Ficalora
Production Company: Bridge Street Films
Edit: KYLE nyc
Sound/Mix: Ray Sneed
Big Science Music
Miller Lite :: Scooter
Agency: FCB Chicago
Copywriter: Jeff Oswald
Director: Peter Farrelly
KFC :: Hide And Seek
Agency: FCB Chicago
Copywriter: Jeff Oswald
Director: David O. Russell
Payless Shoes :: Elevator
Agency: Martin Williams
Copywriter: Jon Graham
Director: Pam Thomas
DiGiorno Pizza :: It's Like
Agency: FCB Chicago
Copywriter: Jeff Oswald
Rite Aid :: Sick Husband
Agency: MARC USA
Copywriter: Eric Proulx/Greg Edwards
Brand Identity / Brochure / Logo Design / Outdoor
This freelance project was a great opportunity to build a brand from the ground up, literally.
In the Spring of 2020, Burns Scalo Real Estate broke ground on a parcel of land in Pittsburgh’s Strip District, and needed a brand identity piece that could lure potential tenats BEFORE a single piece of steel was put in place.
I was able to design the building’s logo, brand book and construction fence panels, as well as put on my photographer hat to shot some original photos for the piece.
Print
In the summer of 2013, we were tasked with showcasing The Andy Warhol Museum and three very different exhibits, Genesis Breyer P-Orridge, Caldwell Linker and Nick Bubash. We wanted to mesh that uncomfortable feeling you get when you see some of these pieces with iconic images of summer. What you get is, "Must be Summer at The Warhol".
For this project, we created a series of posters and a set of vintage postcards that were handed out around town, and in the museum leading up to the exhibit.
Agency: MARC USA
Copywriters: Alyssa Davis & Greg Edwards
Photography: Russ Quackenbush
Broadcast / Digital
How Well Do You Know College GameDay?
We created a campaign for ESPN College GameDay that would give college football fans a “behind the scenes” look into the GameDay experience. Spots focused on real and fabricated events that happen during the course of a typical week. The campaign has been so successful that it's still running today.
Agency: Ground Zero
Copywriter: Dan McCormack
Director: Ruben Fleischer/Caviar
Upon arriving at collegegameday.com, fans were tasked with choosing whether the spot was true or false. After making their choice, they were shown a video with the correct answer. They could also participate in interactive Q&As with the GameDay crew, watch video blogs and game highlights, post GameDay signs and vote on their favorite ones, and enter the season-long contest to see which fans could correctly answer the most spots, all of which fostered a stronger relationship between football fans and the College GameDay brand.
Every other month or so, I look at work portfolio and say, “how can I freshen things up a bit?” I’ll take an honest and objective look at my work and attack accordingly. This time it was graphic illustration.
This series features the shoes that are in my current wardrobe. Maybe you care. You probably don’t. But it’s all for the sake of design!
Broadcast / Content
In the cluttered retail space of local grocery chains, you’ve got to stick out. In my opinion, humor is the way to go.
To connect with viewers/customers, we played on the insights that people have during their stop at the grocery store; The crying kid, the “I’m eating healthier” phase, etc.
Agency: Gatesman
CCO: Karen McKinley
CD: Craig Ferrence
Copywriters: Craig Ferrence & Karen McKinley
